Shannon Moore on Movie PR in the Age of COVID

This week on the show, Sonny talks to Shannon Moore, the Director of Field Marketing at Allied Global Marketing’s Washington, DC office. Sonny’s been a working film critic for 15 years or so, and the first question he always gets—after “What’s your favorite movie?” which he refuses to answer on general principle—is “How do you see the movies? Do you, like, get a private screening?” So he decided to have Shannon on to talk about this and other facets of marketing movies.