Tracking—And Recapturing—Movie Audiences

On this week’s episode, Sonny talks to David Herrin the CEO and founder of The Quorum, a film research firm that has done something rather remarkable in making tracking data available to the public in the same way that box office data is available to the public. “Tracking” numbers are the data points used by studios to help determine how a film will perform in theaters, and The Quorum is building a hearty database for movie nerds to dive into. In addition to discussing The Quorum’s new study examining why audiences are hesitant to return to theaters—spoiler: cost and COVID remain the two biggest factors—we also chat about the state of the business and what’s likely to come. I encourage you to poke around at The Quorum’s website if you’re a fan of sites like Box Office Mojo; there’s all sorts of interesting stuff there. And share this post with a friend if you enjoyed our chat!